Rihanna Becomes the New Face of Dior’s Iconic J’Adore Fragrance

Parfums Christian Dior is excited to announce that the beloved and iconic musician, Rihanna, has become the latest ambassador for their signature fragrance, J’Adore. Captured in an image by Pierre Mouton, Rihanna exudes effortless cool and chic style, dressed in an all-black outfit paired with a matching cap and sunglasses. Her look is elegantly completed with a diamond choker, adding a touch of sophistication to her ensemble.

A Perfect Match for a Timeless Fragrance

J’Adore, a fragrance that has graced the perfume world for over two decades, finds its perfect muse in Rihanna. Known for her sophistication, power, and irreverent charm, Rihanna embodies the essence of the J’Adore woman — independent, radiant, and liberated. The perfume itself is crafted for those who walk to the beat of their own drum, shining brilliantly in their own unique way.

“Being the new face of J’adore is both an honor and a mission. This scent, which I have known and loved for so long, holds significant meaning for women. I am especially looking forward to contributing to this adventure through my world, my story, my roots, as well as my creativity and my own femininity,” Rihanna shares.

A New Era for Dior

Rihanna’s appointment marks a bold new chapter for Dior. Véronique Courtois, CEO of Parfums Christian Dior, expressed the brand’s excitement, saying, “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”

Anticipated Campaign Launch

The Maison plans to unveil the highly anticipated campaign, shot by renowned photographer Steven Klein, on September 1st. This campaign is expected to create a buzz worldwide as fans and fashion enthusiasts eagerly await its release.

With Rihanna as the new face of J’Adore, Dior continues to uphold its legacy of elegance and innovation, bringing a fresh and captivating spirit to a fragrance that celebrates the strength and beauty of women everywhere.

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