Fashion on the Fast Track: Tommy Hilfiger’s Latest Collaboration with F1 and Clarence Ruth

Tommy Hilfiger has announced an exciting new limited-edition capsule collection in partnership with the Mercedes-AMG Petronas Formula One Team and New York City-based artist, author, and designer Clarence Ruth. This collaboration merges Tommy Hilfiger’s signature preppy style with the bold innovation of the Mercedes-AMG F1 Team, resulting in a motorsport-inspired lifestyle collection.

The 10-piece ready-to-wear collection features Clarence Ruth’s unique interpretation of Hilfiger’s classic aesthetic, enhanced by the dynamic influence of Formula One racing. Key pieces in the collection include a color-blocked varsity jacket, embroidered chino pants, and football jerseys adorned with the racing numbers of the F1 drivers. A standout item is a T-shirt featuring a care label-inspired print that mimics a Formula One car dashboard, as well as an all-new ice-hockey jersey.

Each piece in the collection prominently displays logos from Tommy Hilfiger, Mercedes-AMG F1 Team, and Ruth’s own fashion label, Cotte D’Armes.

Reflecting on the collaboration, Clarence Ruth expressed his excitement and the creative challenges he faced: “Designing this collection challenged me to step outside my comfort zone and think more creatively. I usually design tailored pieces, so with sports being at the base of this collection, I had to think a little more outside the box. It’s been an incredible journey collaborating with the Tommy Hilfiger and Mercedes-AMG F1™ teams, selecting colors and finalizing designs.”

The collection will debut at the Barcelona Grand Prix, with Mercedes-AMG Formula One Team drivers George Russell and Lewis Hamilton showcasing the pieces from June 21 to 23.

Tommy Hilfiger shared his admiration for Ruth and the collaboration: “Clarence Ruth is a force to be reckoned with. It’s been incredible watching him grow since we started working together during the Tommy Hilfiger New Legacy Challenge back in 2022. This is a collection that blurs the lines of fashion and motorsports through Ruth’s visionary lens. Today’s classics, inspired by tomorrow’s talent.”

The Tommy X Mercedes-AMG F1 X Clarence Ruth collection will be available starting June 20 at their websites and select Tommy Hilfiger stores.

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