With a highly anticipated album on the horizon, The Weeknd is kicking off an ambitious new project in partnership with Apple. This venture marks the first immersive music experience created specifically for Apple Vision Pro’s cutting-edge Immersive Video series, an innovative feature Apple first announced in July. The collaboration, titled The Weeknd: Open Hearts, is set to reach audiences worldwide, rolling out on November 14 for streaming on Apple Vision Pro and debuting in Apple Stores on November 15 for a limited demo.

The Weeknd: Open Hearts isn’t just any music release. Instead, it offers fans an unprecedented audiovisual journey through 180-degree, ultra-high-resolution media combined with Spatial Audio, enveloping viewers in a fully immersive experience that brings them into the heart of The Weeknd’s creative vision. Captured by renowned director Anton Tammi, this project combines high-definition visual storytelling with state-of-the-art audio technology, making it the first of its kind for Apple’s platform.

In an official statement, Apple emphasized that this immersive format is designed to place fans directly into the experience, with Spatial Audio and advanced visuals capturing the depth and detail of each moment. The project highlights Apple’s commitment to pushing technological boundaries in entertainment, and it gives The Weeknd an entirely new way to engage with his audience on a global scale.

As he gears up for his album release, The Weeknd’s collaboration with Apple is sure to set a new standard in music streaming. This unique endeavor reflects his dedication to evolving both as an artist and a pioneer in multimedia experiences, ensuring fans stay at the center of his latest creative chapter.