Sportswear giant Reebok has teamed up with LA-based fashion and lifestyle brand Juicy Couture to release a nostalgic Y2K-inspired capsule collection. This limited-edition line features a blend of Juicy Couture’s iconic rhinestones and velour with Reebok’s renowned sports heritage style, creating a unique fusion of athletic and glamorous aesthetics.
Collection Highlights
The capsule includes eight apparel pieces and five distinct footwear silhouettes. The apparel collection reimagines Juicy Couture’s classic tracksuits, updating them with contemporary silhouettes and materials while maintaining the essence of the original designs. Highlights include graphic T-shirts and a retro-inspired body-contouring bodysuit featuring mesh panels, velour detailing, and rhinestone branding.
On the footwear front, Reebok’s classic silhouettes, such as the Classic Leather SP Extra, BB 4000 Mid II, and Classic Slide, have been revamped with Juicy Couture’s signature touches. These updates include bejeweled rhinestone branding and plush velour detailing, adding a touch of luxury to Reebok’s sporty designs.
Statement from Authentic Brands
Stefani Fleurant, executive vice president of sports and lifestyle marketing at Authentic, the parent company of Reebok and Juicy Couture, expressed enthusiasm about the collaboration. “We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the 90s and early 2000s. By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands,” Fleurant stated.
Availability
The Reebok x Juicy Couture collection will be available on Reebok.com and at select retailers starting July 24. This launch offers fashion enthusiasts a chance to indulge in a collection that perfectly marries the past with the present, providing both comfort and style with a nostalgic twist.
This collaboration not only pays homage to the trends of the early 2000s but also highlights the enduring appeal of both Reebok and Juicy Couture. With this unique blend of sporty and glamorous elements, the collection is set to make waves in the fashion world, appealing to both longtime fans and new consumers alike.
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