In a striking homage to the global Netflix phenomenon Squid Game, PUMA has launched an electrifying collection inspired by the show’s iconic imagery and design. Set against the backdrop of the show’s stark, yet visually captivating sleeping quarters, this release merges sportswear aesthetics with the psychological tension of the Squid Game universe.

Tracksuits and Essentials Inspired by the Game

Central to the collection are reimagined tracksuits that echo the unforgettable contestant uniforms. PUMA infuses its lifestyle perspective into these pieces, crafting them with black and mint green velour and featuring intricate prints of the Escher-esque staircases central to the show’s visual appeal. Complementing these are cozy essentials, including a co-branded hoodie available in black, red, and green, and a dramatic long puffer coat featuring the iconic game-master mask. Graphic tees with illustration-style designs and staircase-printed backpacks round out the apparel offerings, ensuring fans can embody the show’s aesthetic from head to toe.

Footwear: A Nod to Squid Game’s Colorful Chaos

The collection’s footwear lineup is equally striking, spotlighting two of PUMA’s classic silhouettes—the Easy Rider and Suede—reinterpreted with the show’s signature surreal and vibrant style.

• The PUMA x Squid Game Easy Rider boasts a blueish-green leather upper accented with dark red suede overlays, cream midsoles, and brown outsoles peeking at the toe and heel. Details such as a rubber tag inspired by the Squid Game schoolgirl mascot and printed insoles elevate the design.
• For those craving bold expression, the PUMA x Squid Game Suede draws directly from the facility’s pastel-hued interiors. Featuring a patchwork of pink, magenta, blue, and light green suede, the shoe’s scalloped leather eye stays and unique patchwork tongue deliver a dynamic, technicolor finish.

Perfect Timing for Squid Game Season 2

This exclusive collection arrives just ahead of Squid Game’s highly anticipated second season, premiering on Netflix on December 26. Fans can secure their favorite pieces starting December 12 at 12 AM EST via PUMA’s official web store.

Whether you’re a die-hard Squid Game enthusiast or a fan of cutting-edge sportswear, this collection promises to captivate with its perfect blend of pop culture and contemporary design.