The FW24 collaboration between Noah and PUMA continues to push the boundaries of fashion by blending classic East Coast prep with New York City’s affinity for rugged outdoor wear. This partnership seamlessly merges stylish urban functionality with durable designs, a combination that has historically been a staple for city dwellers. Brendon Babenzian, Noah’s co-founder, emphasized the role of outdoor gear in urban life, highlighting its practical benefits like “durability and toughness.”

The collection’s vibrant, retro-inspired color palette brings a fresh spin to outdoor wear, featuring a variety of garments including tees, hoodies, outerwear, and footwear. Designed for both city streets and outdoor adventures, standout pieces include a cozy pastel Fair Isle sweater paired with a matching tasseled beanie, and a bold green puffer vest with a technicolor PUMA logo emblazoned on the back.

Collaborative essentials like graphic tees and raglan sweaters further elevate the collection, featuring a cobranded aesthetic with an embroidered cougar alongside the iconic cursive “PUMA” logo. With a nostalgic nod to the 1970s and 1980s, the collection’s bold colors and patterns stay grounded in Noah’s thoughtful design principles.

The first release showcases the PUMA x Noah Suede Classic Mid, available in a sleek black and blue colorway. Following this, the second drop, slated for November 16, introduces a waterproof Hiker boot featuring GORE-TEX technology. These boots, available in both high-cut black and brown, as well as low-cut stark white versions, boast striking red laces and bold logo placements on the heel and tongue.

In addition to footwear, the November release will also include a range of winter accessories, hockey jerseys, and collegiate-themed crewnecks—perfect for the colder months.

The first drop of the PUMA x Noah FW24 collection is now available at Noah stores and online, with select retailers offering the collection starting October 5. Fans can look forward to the second release on November 16.