Nike Inc. has solidified its presence in the world of basketball by signing a landmark 12-year global partnership extension with the NBA, WNBA, and NBA G League, ensuring their continued collaboration until 2037. Under this extended agreement, Nike will remain the exclusive provider of on-court uniforms and apparel for all three leagues, reinforcing its influence in the sport and its commitment to innovative design and storytelling for future generations of players and fans.

This partnership not only emphasizes Nike’s dominance in basketball but also highlights the brand’s strategic positioning within the sport. For the next 12 seasons, Nike will have full autonomy in designing and manufacturing uniforms for the NBA, WNBA, and G League, further cementing its role in advancing the sport on a global scale. Nike Inc.’s President and CEO, Elliott Hill, expressed the significance of the deal in an official statement, underscoring the company’s long-standing relationship with the leagues: “Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League. Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”

The partnership will not only ensure uniform and apparel exclusivity but also introduce new content initiatives and membership programs aimed at enhancing the fan experience. By offering distinctive products and unique content, Nike aims to deepen its engagement with basketball fans worldwide.

Nike’s dedication to women’s basketball remains a core focus, with the brand deepening its investment in the WNBA. The extension strengthens Nike’s role as a major advocate for women’s basketball, continuing its long-standing support for the WNBA since its formation in 1997. Sarah Mensah, President of Jordan Brand, emphasized the importance of this partnership in fostering the growth of the game: “This partnership extension reflects our enduring commitment to growing the game, championing basketball culture and supporting the next generation of athletes. We put athletes, and the game, at the center of all we do, and this extension serves to further galvanize hoopers behind a shared pursuit of greatness as only NIKE, Inc. and our partners can.”

Nike has a long history with the NBA, having first partnered with the league in 1992. Since then, it has played a pivotal role in shaping the sport’s identity, from outfitting players to influencing basketball culture on a global scale. The extension of this historic partnership promises to further elevate Nike’s contributions to the sport for years to come.