Luxury on the Racetrack: Louis Vuitton and Formula 1 Forge a Decade-Long Alliance

Luxury fashion powerhouse Louis Vuitton has announced a groundbreaking 10-year collaboration with Formula 1, marking an unprecedented fusion of high fashion and motorsport. As an Official Partner of the sport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025, this partnership signals a bold new era where elegance meets adrenaline.

With Formula 1’s 75th anniversary set for 2025, Louis Vuitton is poised to make a striking impact on the global racing scene. The brand will be featured trackside at key race locations, a first for Louis Vuitton in the realm of major sporting events. Additionally, the brand’s iconic Trophy Trunks—crafted for world-renowned competitions like the FIFA World Cup and the Ballon d’Or—will take center stage at Formula 1 events, appearing before races and during podium celebrations.

Louis Vuitton’s connection to motorsports began in 2021, when it designed a custom Trophy Trunk for the Formula 1 Grand Prix de Monaco. This latest partnership deepens its engagement with the racing world, seamlessly blending its heritage of craftsmanship with the exhilarating world of Formula 1.

The 2025 season opener in Melbourne on March 16 will see Louis Vuitton woven into the fabric of race-day proceedings. With its signature motto, “Victory travels in Louis Vuitton,” the brand aims to enhance the prestige of Formula 1, celebrating both the athleticism of the drivers and the technological mastery of the sport.

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