Levi’s is expanding its commitment to music with an unexpected and exciting new collaboration. This time, the iconic denim brand has teamed up with global superstar and renowned Indian musician Diljit Dosanjh. As Dosanjh prepares for his highly-anticipated India tour, the partnership comes at a perfect moment, offering fans a fresh and stylish way to celebrate his artistry.

The news follows a string of successes for Dosanjh, including selling out three consecutive nights at London’s O2 Arena, underscoring his immense global appeal. The collaboration, titled the “Dil-Luminati” collection, reimagines classic fan merchandise in a way that honors Dosanjh’s legacy and deep connection with his fanbase.

The collection features a range of items, including graphic tees, hoodies, sweatshirts, and trucker jackets, as well as Levi’s newly introduced 578 Baggy Jeans. Each piece reflects Dosanjh’s distinctive style, with designs featuring his popular catchphrases and song lyrics from hit tracks such as “G.O.A.T.,” “Lover,” and “Born To Shine.”

For an added personal touch, select Levi’s flagship stores will offer customization options, allowing fans to enhance their pieces with limited-edition pins and patches.

Fans can get their hands on the Levi’s x Diljit Dosanjh collection online at Levi’s India and at exclusive pop-up shops at select concert venues throughout Dosanjh’s tour. This collaboration marks yet another step in Levi’s ongoing celebration of music and culture, providing fans with unique, stylish ways to show their support for one of India’s biggest musical stars.