Iconic Japanese denim brand EVISU is set to make a striking statement with its new Fall/Winter 2024 collection, “Capsule Zero.” This latest release is a dynamic blend of EVISU’s 35-year heritage and the contemporary edge of modern streetwear, drawing vibrant inspiration from the early 2000s.
The “Capsule Zero” collection is distinguished by a bold color palette. Varsity Red, Marine Blue, and Pine Green dominate, interspersed with muted grays, blacks, beiges, and classic denim. These colors evoke a nostalgic Y2K aesthetic while maintaining a fresh and modern vibe. Subtle camouflage patterns throughout the collection add an edgy twist, enhancing the street-savvy appeal.
Reimagining classic Americana with a contemporary flair, “Capsule Zero” features standout pieces that highlight EVISU’s unique design ethos. Key items include souvenir-inspired varsity jackets emblazoned with the brand’s iconic tiger emblem and Japanese graphics. Chain-stitched camp collar shirts and innovative denim treatments across baggy-fit jeans and canvas pants further exemplify the collection’s fusion of traditional and modern elements. The juxtaposition of cropped, structured tops with relaxed, oversized bottoms is complemented by essential layers such as coaches, moto, and bomber jackets.
To celebrate the launch, EVISU has unveiled a cinematic campaign that channels the energy of 2000s streetwear. Set against striking neon-red lighting and featuring a Japanese drift car, the campaign captures the rebellious spirit and progressive attitude that defines “Capsule Zero.”
The collection is now available on EVISU’s official website and at select retail locations, offering fashion enthusiasts a chance to experience this fresh take on a classic brand.
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