We had the pleasure of speaking with Autumn Brockman — the passionate founder and driving force behind ARock Beauty & Wellness — a brand that’s redefining the meaning of personal care and empowerment in the beauty and wellness industry.

From humble beginnings to national recognition, Autumn’s story is not just about building a brand — it’s about building people. And that’s exactly what ARock has been doing since its inception — providing customised, elevated experiences that refresh the skin, revive the spirit, and renew a sense of self.

Q: Autumn, take us back to the early days of ARock. What sparked the beginning of this journey?

Autumn Brockman: It all started with a desire to serve — to lift others through personalised care. I had this knowing that I was meant to lead in a way that empowered others, especially women. ARock wasn’t just an idea; it was a calling. I didn’t know the ‘how’ back then, but I knew the ‘why’. That was enough to begin. Over time, I built meaningful connections, kept learning, and stayed focused on delivering something truly transformational for our clients.

Q: You’ve gone from print modelling to business leadership — that’s quite a shift. How did that transition happen?

Autumn: I modelled for nearly a decade — it taught me a lot about presentation, discipline, and the importance of authenticity. When I stepped away from modelling in 2011 after my final shoot with Skinny Magazine, I felt it was time to pour myself into something deeper. That led to ARock — a place where inner and outer beauty are equally nurtured.

Q: What do you believe sets ARock apart in a saturated market?

Autumn: Our focus is always on people — that’s the heartbeat of ARock. Whether it’s our clients or our team members, our intention is to help them become the best version of themselves. We don’t follow trends; we follow purpose. That clarity keeps us grounded and evolving in the right direction. I think our sincerity resonates. We’re not just offering services — we’re offering transformation.

Q: ARock recently celebrated 8 years — congratulations! What does this milestone mean to you?

Autumn: Thank you! It’s incredibly meaningful. Eight years of growth, lessons, breakthroughs, and countless lives touched. Every time a client walks out feeling more confident, or a new franchisee finds their stride, that’s the real reward. It reminds me that we’re not just a business — we’re a movement.

Q: Speaking of growth, tell us about the franchise opportunity. What inspired this next chapter?

Autumn: Expansion was the natural next step. We had so many enquiries from people wanting to bring ARock to their own cities. Creating a franchise model allows more communities to experience what we do — in an authentic, values-driven way. We’re now welcoming entrepreneurs who are passionate about beauty, wellness, and empowering others. It’s not just about opening doors — it’s about opening hearts.

Q: You’ve won multiple accolades like the BNS Best in Business Awards and the U.S. Assessment Award. What keeps you grounded through success?

Autumn: Gratitude, always. And remembering where I came from. I rose from very little, and I will never forget that. These awards are affirmations, yes — but the true success is measured in the people we impact. My team, my clients, my community — they’re the ones who keep me inspired every single day.

Q: Finally, what’s next for ARock?

Autumn: We’re diving deeper into innovation and community engagement. More education, more tools for growth, more chances to make wellness accessible to everyone. Our mission is to stay rooted while reaching higher — because when one of us rises, we all do.

Autumn Brockman isn’t just leading a company — she’s cultivating a culture of confidence and care. With ARock’s continued evolution and the new franchise chapter underway, her mission of transformation shows no signs of slowing down.

From San Angelo to cities across the country, ARock is more than a brand — it’s a revolution in beauty and wellness, built on heart, hard work, and the healing power of human connection.