A$AP Rocky has officially taken on the role of Ray-Ban’s first-ever creative director, further solidifying his influence in both fashion and music. Known for his bold, trendsetting style, Rocky has long been a fan of Ray-Ban, often sporting the brand’s signature shades to complement his striking outfits. Now, he is set to bring his creative vision to the eyewear giant through Ray-Ban Studios.

The Blacked Out Collection: A New Era of Mega Icons

Rocky’s first project as creative director is the release of the Blacked Out Collection, a fresh take on Ray-Ban’s iconic designs. This collection features Mega Icons reimagined with a sleek, new lens type, gold-plated details, and ultra-black lenses, blending contemporary culture with Rocky’s signature aesthetic. The collection is set to debut in April, aligning perfectly with the sunnier seasons.

Ray-Ban Studios and Rocky’s Vision

Since its inception in 2016, Ray-Ban Studios has celebrated music and artistic storytelling, making Rocky’s involvement a natural fit. Expressing his enthusiasm, Rocky stated, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

Expanding Beyond Eyewear

Rocky’s role extends beyond product design—he will also lead creative campaigns, redesign Ray-Ban stores, and integrate music, fashion, and the arts into the brand’s identity. His appointment signals a new chapter for Ray-Ban, one that promises innovation and cultural influence under his artistic direction.

With A$AP Rocky at the creative helm, Ray-Ban is set to embrace a fresh, cutting-edge era, blending timeless style with modern innovation.