Lamborghini has introduced a unique Urus SE during Miami Art Week, emphasizing the brand’s ability to customize vehicles through its Ad Personam program. Presented at an exclusive gathering, this special edition Plug-In Hybrid Electric Vehicle (PHEV) is inspired by Miami’s diverse and dynamic cultural scene.

As Lamborghini’s inaugural hybrid Super SUV, the Urus SE boasts a robust powertrain delivering nearly 800 horsepower. Its exterior design, crafted by Centro Stile in collaboration with the Ad Personam team, features a vibrant Blu Glauco against a sophisticated palette of greys and blacks, mirroring Miami’s lively energy. Standout elements include Nero Noctis accents, two-tone Grigio Telesto mirror caps with Blu Glauco pinstripes, and “MIAMI” detailing embedded in the carbon fiber dashboard. Lamborghini’s Design Director, Mitja Borkert, described the livery as “the most refined ever seen on the Urus.”

The event saw the presence of Lamborghini Chairman Stephan Winkelmann, who highlighted the importance of blending innovation with creativity. “Miami’s vibrant spirit resonates with the essence of our Ad Personam program, enabling customers to express their unique personalities,” Winkelmann noted.

Attendees were also treated to a preview of the Lamborghini Temerario, a cutting-edge twin-turbo V8 hybrid with an impressive 907 horsepower and a 0-62 mph acceleration time of just 2.7 seconds.

This unveiling comes during a year of remarkable success for Lamborghini, with 2024 marking an 8.6 percent growth in global deliveries. The event not only showcased Lamborghini’s engineering prowess but also reaffirmed its commitment to merging performance with artistic expression.