Cheng Yi: The New Global Face of Ray-Ban

In a move that resonates with today’s generation, Ray-Ban has selected actor Cheng Yi as its global brand ambassador. Yi, known for his captivating performances, embodies the spirit of independence and confidence that perfectly aligns with Ray-Ban’s ethos. His multifaceted charm has made him a favorite among younger audiences, and his partnership with Ray-Ban serves as a cultural moment, blending innovation with classic style.

Cheng Yi encourages today’s youth to explore their own paths and express their “inner-self,” creating a natural connection with the Ray-Ban brand. The collaboration reflects not just the evolving tastes of young consumers but also Ray-Ban’s ability to remain relevant across generations.

Ray-Ban Change Collection: A Leap into Innovation

The Ray-Ban Change collection, powered by Transitions technology, exemplifies the brand’s commitment to craftsmanship and innovation. This award-winning collection reimagines the iconic Original Wayfarer, now enhanced with dynamic light-responsive technology. The frames adapt to different lighting conditions, thanks to photochromic dyes that become more vibrant in sunlight and fade indoors. This seamless transformation offers wearers a bold way to express their individuality, making the collection both versatile and creative.

The new collection also includes styles tailored specifically for Asian face shapes, emphasizing both comfort and style. Ray-Ban’s focus on Asian Design ensures a perfect fit for Asian consumers, further expanding the brand’s reach in a diverse global market.

The Perfect Travel Companion for Modern Explorers

With the 2024 Fall/Winter collection, Ray-Ban introduces a range of sunglasses and optical frames designed for modern adventurers. Whether for everyday wear or a bold statement, the collection includes square and pillow-shaped designs that cater to a variety of tastes. The Asian Design focus ensures a comfortable fit, ideal for long days on the road or during everyday activities.

As travel season kicks off, Ray-Ban’s latest collection is a perfect companion for those ready to embark on new adventures—both external and internal. The brand’s commitment to authenticity shines through in each piece, offering wearers the chance to express their true selves.

A Bold Future Rooted in Tradition

Ray-Ban’s 2024 Fall/Winter collection marks a new chapter in the brand’s journey, blending innovation with classic style. Through its collaboration with Cheng Yi and the launch of the Ray-Ban Change collection, Ray-Ban continues to inspire confidence, creativity, and authenticity. For those seeking eyewear that reflects their inner journey, Ray-Ban remains an unwavering companion, ready to set off on the next adventure.